Shaine M. Smith

Writer, Content Producer, Content Strategist

For 25 years, I produced content with a focus on the outdoors and technology. I'm known for creating engaging, high-quality material that converts scanners into clickers, clickers into readers, and readers into buyers.

Lately, I've turned my attention more to the Content Strategy and Information Architecture sides. Because while content may still be king, distribution is Queen.

When not writing, I can be found arguing about Oxford commas, cooking, riding my bike and generally playing outside.

Outdoor Writing

A selection of writing for the outdoor industry. I've written
everything from product descriptions for multiple industries, to listicles and in-depth guides for lifestyle brands, tourism boards, and specialty sites.

General Writing

Articles on a wide variety of subjects and industries.